Drinking in style, thinking sustainably
Sustainability takes centre stage at Energiequelle GmbH – as a project developer for renewable energies, the company is actively driving forward the energy transition and focussing on wind farms and photovoltaic systems. But the company also thinks about the environment on a small scale: reusable bottles in the corporate design are more than just a nice gift here and stand for appreciation, team spirit and a corporate culture that moves with the times.
In our interview with the company, which not only supplies new energy sources but also real eye-catchers, you can find out why these bottles are a major attraction both at trade fairs and in everyday office life and how Energiequelle combines sustainability and style.
How do personalised bottles play a role in your strategy to retain employees and promote a healthy working environment?
‘In general, we rely on various items in our corporate online shop that our employees like to use/wear and that also have a certain recognition value for outsiders. We are also pleased when our employees feel comfortable and enjoy using the items. A robust and reusable bottle not only has a practical use, it is also sustainable and looks stylish – what could be better?’
What importance does sustainability have for your company, and how do our reusable bottles fit in with your goals in this area?
‘We are a project developer and operator in the renewable energy sector. Sustainability is important to us simply because of our business. Wind farms and photovoltaic systems stand for a sustainable energy supply. We are also EMAS-certified and prove this year after year. We have made a conscious commitment to continuously improving our environmental performance and involve all employees in this. Sustainability is therefore a major issue and the reusable bottles from Flaschenfreunde fit perfectly into our corporate DNA.’
How do you promote the topic of ‘healthy working’ and how do our bottles support this concept, for example by drinking regularly?
‘In 2024, we achieved 1st place in the Corporate Health Award, among other things. Particularly noteworthy is the increased focus on addiction prevention and the successful introduction of company integration management (BEM). We also organise a health day every two years. We also organise our popular annual beach volleyball tournament with employees and customers. With all these topics, you need something to drink.
Being honoured with the Corporate Health Award motivates us to continue encouraging a healthy and supportive working environment. Of course, we also offer our employees a generous supply of vitamin C in the form of fruit baskets. A nice bottle to drink your water from not only looks good, but also strengthens the immune system. Sometimes it’s better to swap the water for the third cup of free coffee – even if the coffee is our favourite!’
How important are sustainable advertising materials such as our bottles to you, also in comparison to classic products? What role does the signalling effect towards employees and customers play?
‘Our employees consciously work for us and actively support the energy transition themselves by taking part in climate strikes and city cycling, among other things. Some of them therefore specifically want sustainable corporate merchandise – and that’s exactly what we attach great importance to. That’s why we pay attention to where all products are manufactured and which materials and printing processes are used.’
Have you received feedback on the bottles from your employees and visitors at trade fairs that you can share with us? Do you see this as having a positive influence on the commitment or perception of your company?
‘We have received consistently positive feedback on the bottles at recruitment fairs. The bottles have proved to be a popular and eye-catching giveaway at trade fairs. They are not an everyday goodie and have been very well received by interested parties. Our employees also love the shape, design and capacity of the bottles. The item is one of our bestsellers in our ‘in-house’ shop.’